Extremely Wealthy

This particular group has a high median household income. They depend primarily on several sources of income. They are very intelligent and possess college degrees. They work as professional executives. They are ranked very high for purchasing consumer products and are active in their communities conducting fundraisers. About half of these individuals are between the ages of 35 and 64 years with median household incomes of $115,900.

Affluent Retired

This is a small but growing market of seniors that are considered to be very affluent. This is one of the top groups for investing and saving. Their median net worth is more than three times that of the US median. Over half of this group is over the age of 50. They have a very high purchase potential in markets such as investments, travel, luxury cars, credit card usage, and jewelry purchases.

Dot Com Affluent

Their median household income is more than twice that of the U.S. This is contributed by the dual incomes of these families. They also have money in investments and accounts partially for their higher quality of living. These people are highly mobile and educated working professionals. They own PCs, which they use frequently and fund a lot of their spending with their credit cards and obtain loans. They are highly marketable for loans since they are more apt to take out loans for their spending. These individuals range in age between 35 and 54 years and their median household income is $87,200.

White & Blue Collar Elite

This is a small market with employment and unemployment rates that are about average. Their work ranges from professional to a laborer. Many are employed in blue-collar jobs in industries such as manufacturing and farming. They spend more than other markets on groceries and are more likely to diet. This group's median household income is $35,000. They enjoy driving four-wheel drive vehicles and pickups.

Mass Cluster

This grouping is the largest market in the US. Most of these individuals work primarily in manufacturing and farming. They are busy individuals around their homes and in the outdoors. A small percentage of these individuals fall below the poverty line. Their median income is $40,400. These individuals spend time with the family and own such items as satellite dishes and have pets.

Striving Golden Years

This particular group has much of their income as disposable income. Their major sources of income are Social Security but also receive pensions and basic dividend and interest income. They rank at the top in markets for investments and savings and also rank at the top for lottery ticket buying. This particular group of individuals are 55 years of age or older. These individuals have a lot of time and income to spend. They enjoy traveling overseas and domestically.

Everyday Blue Collar

The median household income for this particular group is over half below the national levels. Almost half are below the poverty line and about half receive Social Security. A small percentage of these individuals receive some form of public assistance. Unemployment rates for this particular group are above the US levels. Most of these individuals' budgets go to basic necessities such as rent and groceries but they enjoy splurging on lottery tickets. The median household income of this group is $16,800 and face hard times. They also enjoy reading tabloid magazines and watching dramas and sitcoms in television.

Fading Golden Years

This group if individuals depend on supplemental sources of income from the government. More than half of then receive Social Security and a small percentage receive public assistance. They have little money left over, after basic necessities, for investing or saving. About have of these individuals are 65 or older and is a small market when compared to the US population. Many of these individuals do not own cars and purchase items such as denture cleaners and tabloids.