Perhaps you know already exactly what information and structure you wish to present on your bank or organization's website, or just need additions to your existing site. We will use the information and instructions you provide to develop any number of individual web pages, including text, graphics, tables, charts, and forms, in the style you prefer.

If you are only in the initial stages of your Internet planning, we will work with you to develop a complete online presence and a marketing strategy, focusing on existing and emerging electronic mediums. We can build your site (or suite of sites) from the ground up, communicating your organization's unique identity, emphasizing functionality and usability, and framing it all within a creative and professional design for which we are consistently known.

You will have access to our complete resources: a staff of talented artists, web designers and programmers, who specialize in promoting financial institutions. We can help you to write your site's content, select art from our huge resources of stock photography and illustration, develop new logos and artwork, photograph your organization at work-anything necessary to accurately and creatively convey your identity to an online visitor.

Is your site not getting the results you originally anticipated? Is it a poor representation of who you are and what you have to offer? A poor website can be almost as bad as no website. We can work closely with you to evolve your existing site into one that produces results.

If you currently have an existing site, but do not have the staff or expertise to manage it, then let us do it. We'll oversee all the technical details, help you keep your site current and fresh, take care of minor modifications, and track traffic to the site.

We can help you attract visitors to your Web site in a variety of ways. Our marketing experts can:

• Develop an effective and comprehensive site description and keywords for your listing in the major search engines;
• Submit (and continually re-submit) your site to all the major search engines;
• Announce your site to relevant on-line publications and in relevant news groups;
• Create links to your site from online directories;
• Strategically place advertisements across the web promoting your site;
• Create and distribute rich-content e-mails telling your institution's story or advertising special promotions;
• Design a coordinated print campaign to support your web campaign with the help of our partner, Financial Marketing Services.

Plus, you benefit from access to our huge database of interested and pertinent contacts. These are people who want to know about your bank and the products you have to offer—and we can tell them about you.

In order to measure the effectiveness of these efforts, we use sophisticated tracking tools to measure traffic on your site. By correctly analyzing this data, we can determine which marketing strategies are most effective and identify the portions of your site which are working well and the portions which can be improved. We can then revise and fine-tune our campaigns and your site design accordingly.

Once prospective customers have begun visiting your Web site, we can help you to identify and keep in touch with them. Through your site, we can:

• Collect names, e-mail addresses and other personal information, as well as discovering which products and services your customers and prospects desire, through the use of online surveys and special incentives to "register" with your site;
• Create and distribute rich-content e-mail to your customers and prospects regarding new products, services or promotions.
• Design and help write periodic e-mail or web newsletters keeping your customers abreast of changes, trends and opportunities in the financial world.

You know that your customers are spending more and more time online. Never has a medium so encouraged communication between people of similar interests, similar backgrounds—or similar financial goals. The resources of the web are vast, but scattered. Your hometown's resources may also be plentiful, but hard to find. Bring them all together in your own virtual community.

Your bank is a cornerstone of your customer's traditional community. Give your customers a portal to their city, as well as the richest and most useful resources the web has to offer, and they just may make it their home on the web as well.

• Showcase your geographical community online and show your hometown pride;
• Provide links to and promote local resources and organizations;
• Display current news headlines affecting your community and your customers;
• Provide a forum for open communication about local issues;
• Serve up weather forecasts, local calendars and features on neighborhood events;
• Offer stock prices, financial industry news and advice for smart investing;
• Create a "Welcome Wagon" package online for new residents of your community, supplying the names, numbers and addresses they'll most need to know-they'll thank you for it by getting to know you better.

Dollars spent on marketing your bank today through the new electronic mediums may quite possibly be the most efficient and effective investment you can make in your institution's future success. Come to us. eBankMarketing can help you make the transition to e-business a painless and, most of all, a profitable one.